This panel explores the status of rock in the 21st century—how rock is conceptualized/defined and how has it been transformed and reinterpreted; the role of African American musicians in this process; current trends in rock; the use of technology for creative, marketing and distribution approaches; the reception of Black rockers by the music industry, mainstream, underground, and international audiences; and African American communities, etc. Video files consist of 34 sec. calibration pattern and 134 minutes of footage from main camera and 133 minutes of simultaneously recorded footage from side camera.